Ethical Search Engine Optimization | Ethical SEO
Just as the Internet revolutionized the speed at which information can flow, search engines have sought to revolutionize the speed at which that information can be found. As most Internet users know, the first generation of search engines were not the greatest at providing the information that was being sought. The results were, at best irrelevant and, at worst lewd material.
The reason behind this was that dishonest proprietors of websites had figured out (almost instantaneously) how to exploit the system. Any site could show up for anything.
Since then, search engine technology has become increasingly sophisticated and it limits irrelevant results. They still occur occasionally, but are quickly weeded out and in some cases, the sites and their URL's (sometimes the IP address as well) are banned.
3NA prides itself in creating sites that rank highly for its relevant terms. We craft copy that is both search engine and reader friendly - not spammy. Our methods are not the fastest for achieving rank, but as search engines continue to get more sophisticated, our techniques will continue to pass the test.